How will palm revive without WebOS soul

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How palm will revive without the soul of WebOS

after owning Alcatel, TCL has tasted the sweetness in the overseas market. Now, it has its eyes on palm. At the just concluded CES 2015 exhibition, TCL announced the acquisition of palm brand. According to Lidongsheng, chairman of TCL, the total cost of this acquisition transaction is 10million US dollars. It only involves the palm brand and its domain names in all regions of the world, and does not involve employees, patents and other assets. TCL plans to build palm into a high-end brand, focusing primarily on the U.S. market at the initial stage. After the revival, the first plastic shopping bag with a cumulative reduction of about 1.4 million tons will be listed in the United States in 2015

palm was a pioneer in the embryonic period of intelligent terminals. As early as 2005, it became popular with palm Treo intelligence, and its WebOS was the only intelligent device operating system that could compete with Microsoft wince at that time. Later, due to the rise of the iPhone and problems in its own product planning, palm has since plummeted. In 2010, palm was purchased by HP at a price of $1.2 billion; In 2013, WebOS was bought by LG

after several changes of ownership, palm has fallen from its peak. Its experience is very similar to that of Nokia and Motorola. Both are crushed by the wheels of industry development

although palm has lost the core value of WebOS, it has been regarded by some users as the originator of the contemporary intelligent operating system, and has a certain brand popularity in the U.S. market. This is also an important reason why TCL likes it, that is, it hopes to use the palm brand to pry open the American market

tcl CEO guoaiping said: P factor 4: electromechanical ALM helps to enhance TCL's brand influence. It is the first brand to launch intelligent terminals and the pioneer of intelligent terminals. In addition, it has loyal fans all over the world and will become TCL's customers

in fact, TCL's overseas layout started from acquisition. In 2004, TCL acquired Alcatel, opening the road of overseas layout. According to relevant data, last year, TCL ranked fifth in the world in terms of shipment volume (including functional machines), of which Alcatel contributed a lot. However, in recent years, Alcatel has positioned itself at the middle and low end. Although its sales volume has increased, it lacks the ability of brand premium. In addition, since the service life of Alcatel brand can only be up to 2024, TCL needs a fully owned high-end international brand. After several searches, palm seems to be a good choice

this strategy of expanding overseas markets through acquisition is quite common in the domestic IT industry. Lenovo has used the acquisition of ThinkPad to revitalize the entire PC market. It has not only successfully entered the United States, but even surpassed HP to become the No. 1 PC manufacturer in the world. Last year, Lenovo spent $2.9 billion to acquire Motorola mobile from Google

however, compared with ThinkPad and Motorola, palm has had limited influence since its development. After all, it has been refrigerated for quite a long time. More importantly, the revived palm will adopt the Android system, which will be the biggest problem for TC to reshape palm, because for the majority of fans, WebOS is the soul of palm

from the U.S. market, the high-end market has been firmly occupied by international brands such as apple and Samsung. According to comScore data, apple, Samsung, LG, Motorola and HTC have accounted for nearly 90% of the market share in the United States. In addition, TCL's palm has no patent backing, and its layout in the U.S. high-end market will be difficult

according to TCL's plan, palm will be completely separated from TCL's business. Through the huge demand of the new material market, some high-end products still rely on import sales, so as to maintain the innovation space of palm to the greatest extent, so as to manufacture products integrating hardware, application and service. TCL's R & D and supply chain resources will also be opened to it, which means that palm's R & D and production will be carried out in China. This is actually conducive to cost control and manufacturing products with higher cost performance

as for the new operation mode that palm will adopt, guoaiping said: palm fans will have the opportunity to participate in various links such as technology positioning, user experience, ecosystem construction, marketing, supply chain, business model, etc. The ultimate goal is to increase the sense of participation of target users and enhance the brand value and attractiveness of palm in the "seminar on the environmental impact of flame retardant 6 bromocyclo102d (hbcdd)" co sponsored by the persistent organic pollutants research center of Tsinghua University and the persistent organic pollutants Professional Committee of the Chinese society of environmental Sciences on September 25, 2014. This seems to be no different from Xiaomi's fan marketing

as for the marriage between TCL and palm, bulls believe that the brand value of palm is far more than $10million, and TCL is very cost-effective. The losers believe that the core value of palm is no longer there, and TCL's acquisition is just a brand shell. But for TCL, it pays more attention to the new hope brought by palm for its market layout. In the early stage, TCL first uses palm to pry the U.S. market, and then feeds back the domestic market when there is an opportunity. However, whether palm can revitalize TCL's market will ultimately be up to the market to test

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